Selling Roller Derby – Case Study and Tips

At the beginning of this year I began taking a lead position on marketing activities with the Resurrection Roller Girls league based in Rohnert Park, our local roller derby team. I’ve also been doing some general business consulting. They asked me what could be done to improve the league, so I started making suggestions....

Artist Profile: James Gray, Studio Gray

We had the privilege to sit down with artist Jim Gray in his Sonoma studio. Jim runs Studio Gray, where he makes large scale installations and interior design pieces, among other things. We wanted to meet with him after finding an interest story online. The dramatic scale of his work was intriguing, and he...

Log Gamma, Sony FS7 Workflow and Fire Dancers

A while back we met up with the dancers of the Aries Fire Arts collective to record a performance. This will be married to interview footage for our ongoing portrait series. This was shot at the Isis Oasis Retreat in Geyserville, California. The camera of choice was the Sony PMW-FS7. It’s great low light...

International Dark Skies Week

Tomorrow marks the last day of International Dark Skies week. This was created in 2003 by high school student Jennifer Barlow, meant to encourage people to look up, and help reduce the light pollution that limits our abilities to do so. Because of this, I’ve decided to use our blog to discuss one of...

Documentary: Genghis Heroes

About fifteen years ago my middle school history teacher handed out a reading list. We were to read one of the books on the list (I read more than that, of course), and write a report on it. That report would be due at the end of the year. I picked one called ‘Sons...

Red Victorian Art Show

Last Thursday we had the privilege of participating in the ‘1st Thursday Art Show’ at the Red Victorian in San Francisco (link). This was a lovely event put together by our friend, artist Naomi Duben. You can find her on Facebook page here: https://www.facebook.com/NaomiDubenArt/ . She’s a great artist and a rather nice person. Interviewing photographer...

Facebook’s ‘Boost Your Business’: Our Take

Earlier today I represented our team at Facebook’s Boost Your Business event, held at Sonoma State University. It was a pretty educational meeting, and I’m going to give a quick run down of my highlights what came up. 1. Brave New World. Facebook knows where you are. They know what you say, who you’re with,...

Framing

I found myself reading a news site last week, and came across a political statement. They said that somewhere around 60% of Americans would not vote for a socialist, in regards to presidential candidate Bernie Sanders. I’m used to poorly reported statistics in the news, but this one was a good opportunity for a...